A person with curly hair, wearing a white sports outfit, is playing tennis on an outdoor court. The court has a green and blue surface, with white lines marking the boundaries. The person is holding a tennis racket and is about to hit a tennis ball. The shadow of the net and the player are visible on the court.

BEYOND SPORT. INTO CULTURE.

Building authentic brands and lasting value for the next generation of athletes.

Number 5 in large, bold, red font on a white background.

They’re creators, cultural leaders, and brand builders. In the post-House name, image, and likeness (NIL) era, collegiate athletes are more visible than ever, but the tools to fully harness that visibility haven’t caught up. Canopy bridges this gap by bringing strategy, creativity, and brand connections that were once reserved only for the top earners. We exist to amplify voices, elevate athletes into brands, and create long-term value beyond sport.

ATHLETES TODAY ARE MORE THAN COMPETITORS

LET’S CONNECT.

We’re just getting started. Reach out to learn more and be the first to know when Canopy launches.